Understanding the Differences Between B2B and B2C and Choosing the Best Approach

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In the world of business, there are two primary types of transactions that occur: business-to-business (B2B) and business-to-consumer (B2C). While both approaches have their merits, understanding the differences between them can help you determine which strategy is best suited for your specific goals and target audience. The Basics of B2B and B2C Let’s start by […]

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